Last updated: 1 September 2026

This Cookie Policy explains how Don't Tell Dad The Label (DTD The Label) uses cookies and similar technologies when you visit our website.

Our website is operated using Shopify, and we use a number of third-party services to operate our online store, process payments, understand how customers use our website and deliver marketing and advertising.

These include Shopify, Shopify Payments, Klaviyo, Instagram/Meta and TikTok.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, mobile phone or other device when you visit a website.

They allow a website to recognise your device and remember information about your visit.

We may also use similar technologies such as pixels, tags, web beacons and tracking technologies.

2. WHY DO WE USE COOKIES?

We use cookies and similar technologies to:

• Make our website function correctly
• Remember products in your shopping basket
• Process purchases
• Keep your account secure
• Remember your preferences
• Understand how visitors use our website
• Improve our website
• Measure website performance
• Understand customer journeys
• Measure advertising performance
• Deliver relevant advertising
• Personalise your experience
• Prevent fraud and protect our website

3. TYPES OF COOKIES WE USE

Essential cookies

These cookies are necessary for our website to function.

They may be used for things such as:

• Shopping baskets
• Checkout
• Account functionality
• Security
• Payment processing
• Remembering essential preferences

Because these cookies are necessary for the website to operate, they may not always require consent.

Analytics cookies

Analytics cookies help us understand how visitors use our website.

They may help us understand:

• Which pages are visited
• Which products are viewed
• How visitors move around our website
• Where visitors come from
• How long visitors spend on our website
• Whether our website is functioning correctly

We may use analytics services provided by Shopify and other providers where applicable.

Marketing and advertising cookies

We may use marketing technologies associated with platforms including:

• Instagram/Meta
• TikTok

These technologies may help us:

• Measure advertising
• Understand which advertisements are effective
• Create advertising audiences
• Show relevant advertisements
• Measure conversions
• Understand interactions with our website
• Improve advertising campaigns

Where legally required, we will obtain your consent before using non-essential advertising cookies.

Functional cookies

Functional cookies may remember choices you make when using our website.

They can help provide a more personalised and convenient experience.

4. SHOPIFY

Our website is powered by Shopify.

Shopify uses cookies and similar technologies to operate ecommerce functionality, including shopping baskets, checkout, customer accounts, security and other website functions.

Shopify may also use cookies for analytics, performance and other purposes.

5. MARKETING COOKIES AND KLAVIYO

We use Klaviyo for email marketing and customer communications.

Klaviyo may use technologies that allow us to understand interactions with our marketing communications, such as whether an email has been opened or a link has been clicked.

We use this information to improve our communications and, where permitted, personalise marketing.

6. INSTAGRAM / META

We may use Meta advertising technologies, including technologies associated with Instagram, to:

• Measure advertising
• Understand website activity
• Build advertising audiences
• Retarget website visitors
• Measure conversions

The availability and use of these technologies may depend on your consent and location.

7. TIKTOK

We may use TikTok advertising technologies to:

• Measure advertising
• Understand website activity
• Build advertising audiences
• Measure conversions
• Improve advertising campaigns

The availability and use of these technologies may depend on your consent and location.

8. YOUR COOKIE CHOICES

Where required by applicable law, you will be given the opportunity to accept or reject non-essential cookies.

You can change your preferences at any time through our cookie consent settings.

You can also adjust your browser settings to block or delete cookies.

Please be aware that disabling certain cookies may affect the functionality of our website.

For example, some website functions may not work correctly if essential cookies are disabled.

9. THIRD-PARTY COOKIES

Some cookies may be placed by third-party service providers.

These third parties may process information according to their own privacy policies.

Third parties we may use include:

• Shopify
• Shopify Payments
• Klaviyo
• Meta/Instagram
• TikTok
• Other service providers that we may introduce from time to time

We do not control the privacy practices of third-party providers.

10. INTERNATIONAL DATA PROCESSING

Some of our technology providers may process information outside the country in which you live.

This may include processing in the United Kingdom, United States, European Economic Area, United Arab Emirates, Australia or other jurisdictions.

Where required, we will use appropriate safeguards for international processing.

11. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect:

• Changes to our website
• Changes to our technology
• Changes to the cookies we use
• Changes to our service providers
• Changes to applicable law

The latest version will always be published on our website.

12. CONTACT US

If you have questions about our use of cookies, please contact:

Don't Tell Dad The Label (DTD The Label Limited)

Email: hello@dtdthelabel.com

Website: www.dtdthelabel.com