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Wear it, make the memories...just Don't Tell Dad.

For the plans that turn into stories

For the dinner that turns into dancing and the “just one” that never is. 
Discover statement dresses and effortless tops for getting dressed with the girls, making an
entrance and staying out longer than you planned.

Your next entrance

Shop All
A woman modeling a strapless light blue mini dress with lime green trim, standing against a plain white studio background.
 
A woman modeling a strapless light blue mini dress with lime green trim, standing against a plain white studio background.
A woman modeling a light blue strapless mini dress with lime green trim, standing against a plain white studio background.

Kiss and Tell Mini Dress - Baby Blue

Dhs. 600.00 AED
A woman wearing a white cropped sleeveless top with red text reading 'Don't Tell Dad' and white knot details down the front, photographed against a plain white background.
 
A woman wearing a white cropped sleeveless top with red text reading 'Don't Tell Dad' and white knot details down the front, photographed against a plain white background.
A woman modeling a white cropped sleeveless top with red text reading 'Don't tell Dad' and a white sequined mini skirt, posed against a plain white studio background.

Don't Tell Dad Baby Tee - White

Dhs. 180.00 AED
A woman modeling an off-the-shoulder burgundy mini dress with light pink floral lace trim on the neckline, cuffs, and hem, paired with clear high-heeled sandals against a white studio background.
 
A woman modeling an off-the-shoulder burgundy mini dress with light pink floral lace trim on the neckline, cuffs, and hem, paired with clear high-heeled sandals against a white studio background.
A woman modeling an off-the-shoulder burgundy satin mini dress with light pink floral lace trim, shown from the back against a plain white studio background.

Don't Wait Up Mini Dress - Maroon

Dhs. 750.00 AED
A woman modeling a light gray cropped top with a deep V-neck, front keyhole cutout, and decorative tie closures, against a plain white background.
 
A woman modeling a light gray cropped top with a deep V-neck, front keyhole cutout, and decorative tie closures, against a plain white background.
A woman modeling a light gray cropped tie-front top and a light blue sequined mini skirt against a plain white studio background.

Don't Tell Dad Baby Tee - Grey

Dhs. 180.00 AED
A woman modeling a light pink strapless mini dress with dark burgundy lace trim on a plain white studio background.
 
A woman modeling a light pink strapless mini dress with dark burgundy lace trim on a plain white studio background.
A woman modeling a light pink strapless mini dress with dark burgundy ruffle trim at the neckline and hem, paired with black high-heeled sandals, against a plain white studio background.

Kiss and Tell Mini Dress - Pink

Dhs. 600.00 AED
A woman modeling a pale yellow off-the-shoulder mini dress with light blue lace trim, paired with clear high-heeled sandals, against a plain white studio background.
 
A woman modeling a pale yellow off-the-shoulder mini dress with light blue lace trim, paired with clear high-heeled sandals, against a plain white studio background.
A woman modeling a pale yellow off-the-shoulder mini dress with light blue lace trim, shown from the back against a plain white studio background.

Don't Wait Up Mini Dress - Yellow

Dhs. 750.00 AED
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Oops. She did it anyway.

She wore the dress, stayed for one more, and made a night of it. Discover statement pieces for the plans you make and the moments you'll never forget.

Shop After Hours
“

Loved the fun personality of this brand so thought I'd buy their Don't Wait Up dress for a girls' night out. The compliments I got. Such a unique and pretty style. 

”
Melissa
Head of Events
“

Bought the Don't Wait Up dress for my birthday night out and absolutely love everything about it. The design is stunning and the fit is absolutely perfect, hugs you in all the right places for an hourglass figure.

”
Amy
Marketing Director
“

The quality of this dress is unbelievable, as soon as I put it on, I felt amazing. The material and fit is chefs kiss.

”
Inca
Senior Fashion Buyer
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Your off-duty favourites.

A woman wearing a white cropped sleeveless top with red text reading 'Don't Tell Dad' and white knot details down the front, photographed against a plain white background.
 
A woman wearing a white cropped sleeveless top with red text reading 'Don't Tell Dad' and white knot details down the front, photographed against a plain white background.
A woman modeling a white cropped sleeveless top with red text reading 'Don't tell Dad' and a white sequined mini skirt, posed against a plain white studio background.

Don't Tell Dad Baby Tee - White

Dhs. 180.00 AED
A woman modeling a light gray cropped top with a deep V-neck, front keyhole cutout, and decorative tie closures, against a plain white background.
 
A woman modeling a light gray cropped top with a deep V-neck, front keyhole cutout, and decorative tie closures, against a plain white background.
A woman modeling a light gray cropped tie-front top and a light blue sequined mini skirt against a plain white studio background.

Don't Tell Dad Baby Tee - Grey

Dhs. 180.00 AED

Outfits out in the wild.

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